tell the story of a destination through an artist’s eyes

We collaborate with tourism boards, cultural organisations and brands to create murals, artworks and storytelling campaigns that celebrate identity, culture and place.

For us, it’s always about culture, community and narrative - not just decoration.

more than a tourism campaign

An artist offers an interpretation of your destination that no camera, influencer or campaign could replicate. Cultural storytelling gives a place a voice: it builds genuine connections through art, creates stories people want to share, and inspires travellers to see somewhere differently.

That's why destinations come to us when they want something deeper than a standard campaign — work that feels real, resonates emotionally, travels further online, and connects audiences with the culture behind a place.

What we create

  • Artist Trip & Storytelling Campaign

    Our artists visit your destination to experience its culture firsthand, then return to create story-driven murals in your target markets. Authentic stories rather than surface-level branding, rich content for your campaigns, and reach into the artists' own communities.

  • Studio Artwork Series

    When a mural isn't the right fit, we create studio-crafted artworks inspired by your destination — more control, precision and flexibility. Ideal for hotels, venues, airports, embassies and cultural spaces.

  • Community & Cultural Engagement programmes

    For destinations wanting to invest in local culture, engage residents and build lasting social impact. Creative sessions, workshops and story-gathering with local groups, woven into a final mural or artwork.

  • Mural Exchange

    A cultural exchange that connects two places — your local artist travels abroad to paint in a target market, while a visiting artist creates a mural in your destination. Shared ideas, lasting legacy, and cross-border storytelling.

what an example campaign has delivered

  • 40–100+ content assets — short-form clips, stills, interviews, sketches, mural and tourism photography

  • 250k–1m+ organic reach — across the artists & Blank Walls channels

  • 12 press features — travel and culture media

  • 20–40% higher engagement — culture-led content typically outperforms standard campaign ads

  • 350k weekly footfall — exposure at high-visibility mural locations

Figures are typical ranges. Actual results vary by destination, artist, wall locations and campaign scope.

How we work

  • [1] immersion in the destination

    We spend time in the place before anything else — meeting people, walking the streets, understanding the daily rhythms and cultural nuances. This becomes the foundation for everything that follows.

  • [2] from inspiration to creative direction

    Back in the studio, the artist translates the journey into sketches, ideas and visual language. We shape these concepts with you, so the story aligns with your destination's identity and campaign goals.

  • [3] capturing the story

    We document the whole process — interviews, sketching, the residency, the final artwork — creating a ready-made content package for digital, PR and social.

  • [4] artwork connected to place

    A mural or series of artworks that authentically reflects the culture and character of the destination, through an artist's eyes — created in your destination or your target markets, as a cultural touchpoint that inspires travel.

why destinations partner with us

  • End-to-end delivery — we handle everything from curation and travel to concept, production, installation and health & safety.

  • The right artist for your story — access to 250+ artists worldwide across a wide range of styles.

  • International experience — global reach with local know-how; we navigate different regions, languages and governance models with ease.

  • Global walls — access to high-visibility locations worldwide, placed for real-world footfall and community resonance.

  • A genuine partner — adaptable, culturally aware, and easy to work with.

SELECTED PROJECTS

  • From Morocco to Murals

    A cross-cultural campaign connecting Morocco with key European cities ahead of AFCON 2025. In collaboration with Tripadvisor and Visit Morocco, we curated two internationally renowned artists — Peachzz (UK) and Matthieu Pommier (FR) — to travel across Morocco on an inspiration trip, then create large-scale murals in London and Paris. Each artist translated their experience into a mural reflecting Morocco's culture, colour and energy, with subtle nods to the tournament — turning public art into tourism content that travelled far beyond the walls.

    MORE/
  • Switch Living Melbourne

    Tripadvisor × Türkiye

    A mural in London celebrating Istanbul — local craft and the contrast between the city's energy and calm — captured across film and stills for campaign rollout.

    MORE/
  • UK × Kuwait Cultural Mural Collaboration

    UK × Kuwait Cultural Mural Collaboration

    A cultural bridge piece celebrating shared symbolism between Kuwait and the UK: the migratory hoopoe bird, native flora and Arabic calligraphy, exploring place, identity and heritage.

    MORE/

  • "The reaction to the mural has been amazing — it was picked up by the newspapers and got a lot of exposure on social media. They drew quite a crowd each day; everyone was thrilled to see the mural taking shape. We took Minister Hamish Falconer to see it when he was visiting Kuwait, so you could say it has a Ministerial seal of approval! It has been a really great project that we are all very proud of."

    British Embassy Kuwait

  • "Working with Blank Walls was an absolute pleasure, and the results speak for themselves. They provided a range of artists for me to choose from based on a brief, the provided project management services on site, organised the boom lift and traffic management and were flexible and pleasant to work with throughout the duration of this project. Thank you for an amazing mural!"

    City of Parramatta 

Let’s chat

We're looking for destination partners to collaborate with in 2026 and 2027 on a cultural programme — we'd love for you to be one of them.