Physical artwork anchors the story.
Digital content amplifies it.
Digital content
Digital content
We collaborate with a trusted network of content creators, videographers and photographers to craft bespoke content packages tailored to each project.
From social-first edits to documentary, aerial and time-lapse formats, content is planned from the outset to support broader marketing and campaign strategy.
why content
A mural is seen by the people who walk past it. Content is seen by thousands more online.
Artist-led storytelling that feels authentic, not advertised
Built for digital — made for the platforms your audience actually use
Extends the campaign well beyond the day the wall is finished
Strengthens PR and community impact
Heroes the talent and local voices behind the work
High-performance assets you can use across socials, paid and PR
Types of Content
Stylised
Polished, cinematic and brand-led. Controlled visuals, heavily styled edits and crafted sound design. Commercial and social-ad ready — ideal for launches, hero assets and paid media.
Documentary & narrative-driven
Authentic, human-led storytelling. Interviews and voice-over, observational filming, longer-form edits with real emotional depth. Ideal for campaigns, brand storytelling and PR.
social first
Fast, organic and in-the-moment. Handheld, spontaneous capture built for Reels, TikTok and Shorts — focused on energy, process and culture. Ideal for live activations and community moments.
aerial, timelapse, specialist capture
Drone footage (where permitted), time-lapse, super slow-motion, stop-motion, and film looks like Super 8 and VHS — the high-production touches that make content stand out.
photography
Curated digital asset libraries — work-in-progress, stylised and final artwork imagery, optimised for digital, press and campaign use.
How we work
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[1] Brief & Objectives
Understanding campaign goals
Identify target audience
Choose platforms
Define messaging
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[2] Treatment & storyboard
Defining narrative direction
Describe visual language
Determine content formats
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[3] Live capture
On-site filming and photography
Record interview and/or voice over
Logistics, travel, locations organised
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[4] Post-production & delivery
Editing & format content
Perform iterations based on feedback
Delivery of platform-ready assets
a few practical notes
Fast turnaround — final content is typically delivered within 2–3 days of the mural's completion, often sooner.
Our specialist team captures every project — experienced in filming live mural work, which (for health, safety and insurance reasons) external crews can't do within the working area.
Licensing — standard usage covers organic social and online (Instagram, LinkedIn, website) tied to the campaign. Paid media, OOH, TV, broadcast or wider commercial use is arranged with additional licensing, agreed up front so it's fair to brand, artist and production team alike.
SELECTED PROJECTS
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From Morocco to Murals
For Tripadvisor we took two artists to Morocco to immerse themselves before painting — so the work was rooted in authenticity, not interpretation. We produced a suite of assets that lived on Tripadvisor's website, then cross-posted across the artists and Blank Walls channels.
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![Daredevil x Insane51]()
Daredevil x Insane51
Marvel briefed us to create a bespoke artwork for the launch of the Daredevil series on Disney+. We paired it with artist Insane 51, whose duochromatic layering technique fit the brief perfectly, and built two pieces of content from the mural: a long-form "making of" film and a short-form social-first edit. The social piece far exceeded expectations with 687K views · 69K likes
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![Pichiavo London Mural]()
Pichiavo London Mural
Ahead of their show at StolenSpace Gallery in London, the internationally renowned duo asked us to source a wall. We secured a high-impact location and produced a cinematic, multi-platform film — behind-the-scenes, close-up detail, drone and atmosphere — extending the mural far beyond the wall.
Let’s create
Whether it's a single social edit or a full documentary campaign, we'll capture your project as content built to travel.